AI reception for UK gyms & studios

Every missed call is a membership that went elsewhere.

Trial sign-ups and membership enquiries come in exactly when your desk is unstaffed — evenings, weekends, mid-class. Frontmate answers 24/7, captures the enquiry, books trials, and emails your team the lead before the prospect looks at the gym down the road.

Live in a week · built for your studio 24/7 cover · evenings & weekends UK-based · real person behind it
In short

A UK-based AI receptionist that answers your gym or studio's calls — handles membership and class enquiries, captures leads, and emails you every call. Built to your club, live in about a week, no long contract.

The sign-ups you never hear about

A missed call is a lost member.

Fitness is an impulse decision — when someone calls about a trial or membership, they're ready. If no one picks up, that motivation goes to the next gym. Peak enquiry times are exactly when your front desk is on the floor or closed.

Answers instantly, 24/7
Captures trial & membership leads
Lead details straight to your inbox
Built for your trade

What Frontmate handles for your gym.

Tuned to how a fitness business actually converts — from first enquiry to booked trial.

Trials

Books free trials

Captures the prospect's details and books or requests a trial session while their motivation is high.

Memberships

Captures membership enquiries

Takes name, number and what they're after — joining, pricing, plans — and emails your team so no lead slips.

Classes

Handles class bookings

Answers class questions and captures booking requests for spin, yoga, PT and group sessions.

Pricing

Answers pricing questions

Membership tiers, joining fees, contract terms, day passes — from your own info, so callers get answers instantly.

Hours

Covers evenings & weekends

Picks up when the desk is on the floor or closed — the exact times fitness enquiries spike.

Summaries

Emails the lead

Every call ends with a tidy summary to your team — who called, what they want, and how to follow up.

How it works

From first chat to live in about a week.

I handle the build and the technical setup. You just start converting the enquiries you were missing.

Step 01

We talk

A quick call to learn your memberships, classes and when enquiries come in.

Step 02

I build it

I tune Frontmate's voice, script and guardrails to your plans, pricing and trial process.

Step 03

We connect it

I hook it into your phone line and email, and test it against real enquiry scenarios with you.

Step 04

You go live

Frontmate starts answering — instantly, around the clock. You get every lead straight to your inbox.

Simple, predictable pricing

Less than a receptionist. Never off sick.

A part-time front-desk hire costs £18,000+ a year. Frontmate is a fraction of that — and one recovered membership a month more than covers it. A single annual membership is worth hundreds, and members stay for months.

Plans include one business number and a one-off setup where we build and tune your agent. Final pricing is confirmed on a short call, once we know your call volume. No long lock-ins to try it.

Book a free call
How it compares

Frontmate vs a typical answering setup.

What happens when a member callsFrontmateVoicemailGeneric service
Answers 24/7 — evenings & weekendsYesNoExtra cost
Handles several calls at onceYesLimited by staff
Handles membership & class enquiriesYesNoGeneric script
Captures new-member leadsYesNoVaries
Knows your business specificallyYesNoGeneric script
Built by the person you deal withYesOffshore team
Live in about a weekYesWeeks to onboard
No long lock-inYesOften contracted
~1 week
Setup time
24 / 7
Call cover
UK
Based & built
Questions

What gyms and studios ask before they trust it.

How does an AI receptionist work for a gym?
Frontmate answers your line with a natural voice, captures trial and membership enquiries, answers pricing and class questions, and emails your team a summary after every call. It covers the times your front desk is on the floor or closed.
Can it book trial sessions?
Yes. It captures the prospect's details and books or requests a trial slot during the call, then passes it to your team so nothing is missed — while the caller's motivation is still high.
Will it replace my front-desk staff?
No. Most gyms start by having Frontmate cover evenings, weekends and busy floor times — the enquiries that currently hit voicemail. Your team keeps handling walk-ins and calls they already catch.
How much does it cost?
Frontmate costs a fraction of a front-desk hire, and one recovered membership a month more than covers it. Final pricing is confirmed on a short call once we know your call volume.
How long does setup take?
A gym reception agent is usually answering calls within about a week. We tune it to your memberships, classes and pricing, and test it against real scenarios before it goes live.
Can it answer questions about membership and classes?
Yes. Joining options, prices, class times, opening hours and what's included — Frontmate answers from your own club's information and captures anyone ready to sign up.
Does it catch enquiries when the front desk is unmanned?
That's the point. Early mornings, evenings and busy floor times are when membership calls go to voicemail — Frontmate answers instead, so leads don't leak to the gym down the road.
Let's talk

Stop losing members to voicemail.

Tell me about your memberships and when enquiries get missed. I'll show you exactly what Frontmate would capture — no pressure, no jargon.

Prefer email? [email protected]
Tell me about your business and the calls you're missing, and I'll show you what Frontmate would handle.